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How Will Advertising Influence Mobile Web Growth?

Started by Barry Welford · 10 months ago

Advertising will clearly play a major role in the growth of the mobile web, both in terms of consumer demand and in terms of who are the competitive suppliers. Some are very bullish about the likely growth. For example in an upbeat article in the Bangkok Post, Jeff Teh, a senior research ana ... Continue reading »

14 comments

  • Barry, thank-you. I have also discovered your blog and will be sure to link to your voice on the go article this week. Thanks heaps bena
  • Bena, I'm most please to have you stop by. I'm enjoying what you're coming up with in your blog.
  • I'm not looking forward to a development in mobile ads. As long as they stay out of the way (like Google text ads), it won't be so bad.

    Looking forward to seeing increased development of Google in this direction.
  • I was actually talking on my channel a few weeks ago that a serious internet marketer needs to start gaining as much experience as possible on the mobile technology and to make sure their sites are compliant as no doubt the market share will keep growing and not the same competition as our traditional virtual world. THose of us that get a jump on this have a serious opportunity to cash out on it.
  • Speaking of mobile advertising. My country, Malaysia is doing something called mobile voucher. Where some companies are gathered to provide discount for certain products and services when people shown their SMS voucher in their cellphone. It's a pretty good marketing strategy though.
  • Great article. I think we will see a lot from Google and the GPhone over the next few years. However, I think the Apple is off to a fine start and the momentum will certainly be in their favor for the short term.
  • I have a feeling that advertising will really contribute to the growth of the mobile web. I am not sure if adverising will necessarily be a good thing but more money means expansion.
  • You know I've thought about how the world of mobile advertising would evolve, and even if I would like to receive ads to my mobile devices (I don't think I would)... I have to disagree. I can't imagine mobile advertising being bigger than Internet advertising. In fact, I believe Internet advertising will be the largest medium in the not too distant future.
  • I'm one of those that feels overexposed to advertising already. I would never respond to a mobile ad. That is almost an invasion of privacy. If you sit down at your TV or computer you know what to expect and that there will be ads. But to have ads come through on something that is in your pocket like a phone is a bit too much.
  • Mobile Advertising will be the wave of the future for guys like us. With Mobile technology advancing it will be a great place to make money.
  • I hope i never see mobile ads. Source of money maybe, big annoyance? Definitely
  • I have to say I'm all for using mobile advertising to drive qualified traffic, but I haven't gotten my head around how best to implement it for 'real' markets.

    Seems like a good solution for targeting a younger crowd...
  • this is the time to invest in .mobi domains.

    it's gonna be the next "i can't understand how we could live our lives without cellphones"
  • I'm really not convinced that .mobi domains are worth anything. Mobile devices are too small to browse the web in an enjoyable way, and if they are any bigger then they are not a good mobile device. Certainly some things that are more applicable to mobile use will take off, but I don't expect the big land rush that some people are predicting.

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